Former Vice President of Direct Sales will lead Alliance's revenue organization, connecting every stage of the client journey from first conversation through go-live and long-term partnership
Sarasota, Florida (October 6, 2026) Alliance Solutions Group, Sage's #1 partner in North America and a Pine Services Group company, today announced that Bill Easton, Vice President of Direct Sales, has been named Chief Revenue Officer, effective September 30, 2026. Easton succeeds Andy Rashid, who has stepped into a new role as Operating Advisor, Revenue at Pine Services Group.
Easton brings eight years of experience in ERP and construction technology sales. Before joining Alliance in 2025, he spent six years at Sage, where he partnered closely with Rashid on deal strategy, forecasting, and go-to-market. As Vice President of Direct Sales, he led Alliance's sales organization to a record third quarter in 2026, setting new highs for net new sales in both new customer count and revenue. As CRO, he will lead the full revenue engine: new logo sales, in-life and renewals, marketing, and partnerships.
"I spent six years working alongside Bill at Sage, and having him here at Alliance has been a gift. I've seen firsthand how he leads: with clarity, accountability, and a team-first mindset. He knows this market, he knows our clients, and as Vice President of Direct Sales, he raised the bar for our sales organization and built a team that earns client trust every day. Bill is the right leader to unite every part of our revenue engine and carry our momentum into the next stage of growth. We couldn't be more excited to see him lead as Chief Revenue Officer."
Dustin Stephens, Chief Executive Officer, Alliance Solutions Group
"Leading our sales organization as Vice President of Direct Sales has been one of the most rewarding chapters of my career, and it reaffirmed that great results never come from one person. They come from account executives who earn client trust every day, from enablement and operations teams who keep us sharp, and from implementation and support colleagues who turn every promise into reality. As CRO, I'll focus on bringing those pieces even closer together, connecting every part of the revenue journey from the first conversation through go-live and long-term partnership. When a company chooses Alliance, I want them to see that decision pay off year after year. I'm grateful to the leadership teams at Alliance and Pine Services Group, to our partners at Sage, and to the incredible people I get to work alongside. The best is still ahead."
Bill Easton, Chief Revenue Officer, Alliance Solutions Group
"I've had the privilege of working alongside Bill for more than eight years, starting at Sage, where we worked shoulder to shoulder on deal strategy, forecasting, go-to-market, and everything in between. He has been a consistent, trusted partner who executes time and time again. We've built tremendous momentum at Alliance, and I couldn't be more excited to see Bill continue to drive that velocity as our Chief Revenue Officer."
Andy Rashid, Operating Advisor, Revenue, Pine Services Group
As Chief Revenue Officer, Easton will focus on unifying sales, enablement, operations, implementation, and support around a single client journey, building on the revenue operating system and team culture established under Rashid's leadership.
About Alliance Solutions Group
Alliance Solutions Group is Sage's #1 partner in North America, serving the construction and real estate industry exclusively since 2005. Alliance helps contractors, developers, and property managers implement, optimize, and get more from Sage Intacct and the platforms they run their businesses on. Alliance is a Pine Services Group company.
About Pine Services Group
Pine Services Group is a long-term global holding company within Evergreen, focused on partnering with leading ERP and technology-enabled services businesses. We acquire and support strong companies, helping them grow while preserving the legacy and customer focus that made them successful. Our approach is intentionally decentralized, so leaders within the Pine portfolio guide their businesses day to day. Pine partners alongside them to provide the financial clarity, strategic support and strong community of peers needed to drive long-term, sustainable growth. Learn more at https://pineservicesgroup.com/.
Media Contact
Kaley Carmichael
Director of Marketing, Alliance Solutions Group
kcarmichael@alliance-sg.com
